I write under the name The Red Giant. The name is partly personal - Rufus means red-haired and I'm very tall - and it's also a metaphor for AI. A red giant is a star that has swelled and expanded dramatically, and that feels an appropriate way to describe AI: something expanding to touch almost every part of our lives.

Some of my articles are intended as practical advice, giving tips on how to use AI more effectively, how to build confidence with it, and how to make it more useful in your day-to-day work. Other pieces are broader and explore the impacts of AI. I write about what AI means for education and the future of work, and the bigger questions that come with that, for individuals, for organisations and for society.

If any of my articles resonates with you, or you have any suggestions for a topic I should be writing about, I'd love to hear from you.

Start here

If you're new, these are the best places to begin.

Working with AI

Practical pieces on getting better results and making AI useful in real workflows.

AI implications

What AI changes about work, decisions, and responsibility.

View full archive on Substack →

Curious about AI, or thinking about how your organisation should be approaching it?

I'm always open to a conversation, whether that's a speaking enquiry, a workshop discussion, or just an exchange of ideas.

Get in touch